June and Papi

Written By Mia Rankin

Modern laundry care, thoughtfully marketed


June and Papi came to us to build a social presence that matched their modern approach to laundry care - minimal, playful, and thoughtfully designed. Our focus was on translating their brand personality into content that felt at home in real spaces and real routines.

Goals

  • Build brand awareness for June & Papi as a clean, modern, and eco-conscious household brand

  • Increase organic growth and engagement without relying on paid ads

  • Turn followers into customers through trust-led, lifestyle-driven content

  • Position June & Papi as a go-to resource for simple, sustainable living

  • Foster genuine community connection through education, storytelling, and visibility

  • Drive e-commerce sales during seasonal launches

My Role

  • Social Media Strategy & Calendar Planning

  • Content Direction for Social Media

  • Wrote and refined brand-aligned captions and hooks

  • Supported organic growth and community connection

What We Did

  • Developed a strategy-led content plan rooted in brand awareness, education, and conversion

  • Built educational and inspirational content around sustainable living and simple routines

  • Created and optimized Instagram content designed for organic growth and saves

  • Designed a minimalistic, natural and cohesive Instagram grid aesthetic

  • Developed Instagram Reels including product UGC, POVs, and campaign edits

  • Balanced promotional content with value-driven posts to support sales without pressure

Please note: the below images are from a photographer not associated with House of Monday

Mia Rankin
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