Her.

Written By Mia Rankin

Values-led support for women building businesses

Social media management for a virtual assistant agency supporting female founders. The focus was on positioning Her. as a trusted, go-to support system through clear messaging, community-centered content, and values-driven storytelling that resonated with women scaling their businesses.

Goals

  • Increase brand awareness within the female founder space

  • Position Her. as a trusted support system for growing businesses

  • Build community connection through values-led content

  • Clearly communicate services and expertise

  • Support lead generation through consistent visibility

My Role

  • Led social media direction

  • Managed Instagram content and planning

  • Crafted captions and storytelling aligned with founder values

What We Did

  • Developed a strategy-led Instagram content plan

  • Created content highlighting services, values, and client success

  • Built community-focused posts to encourage engagement

  • Maintained consistent posting and brand voice

Mia Rankin
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